Overview
Ad spend for AppLovin, Snapchat and TikTok Ads now matches what you see in each platform, so your marketing efficiency numbers (ROAS, cost per acquisition and similar) are based on the right spend.
Issue
AppLovin spend could be overstated after an ad was renamed, because the renamed ad was counted as a new one. Some Snapchat spend could be counted twice. TikTok Ads spend was being rounded, which dropped the cents. AppLovin history also only reached back 45 days.
Solution
All three are corrected, and AppLovin history now reaches back 88 days, the most AppLovin makes available.
What to expect
Spend from here forward is correct. Earlier AppLovin and Snapchat spend isn't corrected automatically, so if spend on either platform has looked high, contact Support and we'll reload the affected dates.