Released: September 16, 2025
Overview
Issue:
In Daily Plan to Actual, the Plan CPA measure in
daily_plan_to_actual.view
referenced the wrong denominator (
actual_new_customers
), producing inaccurate CPA values.
Solution:
Corrected Plan CPA to use
plan_marketing_spend / total_planned_new_customers
by replacing the denominator in the
daily_plan_to_actual.view
measure with
total_planned_new_customers
, so the metric now reflects plan inputs and aligns with other plan-based metrics.