We’ve updated the naming conventions for several analytics Explores across Omni, Marketing, Ecommerce, Retail, and Retailer Portals—not just to keep you on your toes, but to make our platform easier to use, more consistent, and ready for what's next.
These changes create a cleaner foundation for upcoming AI-powered features and enhanced analytics experiences. Each new name improves clarity while aligning with our long-term roadmap, including enriched metadata, standardized metric definitions, and improved contextual insights.
Here’s a complete list of updated Explore names:
Omni
- Omnichannel Weekly Sales → Company Performance(360-degree view, filtered to owned-brand and non-duplicative markets.)
- Omnichannel Weekly Sales → Omnichannel Sales(Detailed, product-level insights across all channels.)
Marketing
- Order & Order Line Revenue → Ecommerce Orders & Revenue (by Order Date)
- Vendor-Reported Marketing Performance → Marketing Ad Performance
- Email & SMS Campaign Performance Details → Email & SMS Performance
- Marketing Attribution → Marketing Attribution
Ecommerce
- Daily Plan to Actual → Forecast vs Actual: Ecommerce
- Customer Flags & Info → Customer Analysis
- LTV Time Series → Customer LTV & Repurchase
- Customer Segments - Historical → Customer Segment Performance
- Current Inventory Level → Ecommerce Inventory
- Product Page → PDP Performance
- Product Affinity → Product Affinity
- Shopping Stage → Shopping Funnel
- Subscriber Monthly Churn Rates → Subscription Churn
- Traffic → Traffic
- Customer Retention Performance MTD → Customer Segment Performance (MTD)
- Transactional Sales Report → Ecommerce Orders & Revenue (by Transaction Date)
- Product Repurchase Rates → Product Repurchase Rates
- Subscription Churn Time Series → Subscription Churn by Tenure
- Subscribers → Subscription Customer Details
- Subscription Future Charges → Subscription Forecast
- Subscription Shipment Series → Subscription Shipment Lifecycle
- Site Search - Detail → Algolia Search
- Amazon Business Reports - By Day → Amazon Business Reports - Daily Summary
- Reviews and Orders → Yotpo Reviews and Orders
Retail (Unified Data Models)
- URMS → Retail Promotional ROI Analysis(Unified syndicated retail and POS sources aggregated to the market-level, with baseline and promotional lift metrics, merchandising conditions designed for analyzing promotional efficiency and comparing different tactics across markets and products, including competitors..)
- URMS → Retail Brand & Category Performance(Unified syndicated retail data, advanced competitive insights.)
- URS → Retail Store Performance(Store-level sales from POS and wholesale data.)
- Retailer Sales - Costco Circana → Costco (Circana)
Retail (Syndicated Data)
- Retail-Market Sales - Latest Period (Circana) → Circana - Aggregated
- Retail-Market Sales - Weekly (Circana) → Circana - Weekly
- Retail-Market Sales - Latest Period (Nielsen) → Nielsen - Aggregated
- Retail-Market Sales - Weekly (Nielsen) → Nielsen - Weekly
- Retail-Market Sales - Latest Period (SPINS) → SPINS - Aggregated
- Retail-Market Sales - Weekly (SPINS) → SPINS - Weekly
Retailer (POS)
- Retailer Sales - Amazon Vendor Central → Amazon Vendor Central
- Retailer Sales - Sephora Portal → Sephora
- Retailer Sephora Inventory → Sephora Inventory
- Retailer Sales - Sephora EDI → Sephora Store Performance
- Retailer Sales - ULTA → ULTA
- Retailer ULTA Inventory → ULTA Inventory
- Retailer Sales - Ulta EDI → ULTA Store Performance
- Retailer Sales - Whole Foods → Whole Foods
For any questions or support, please us at support@daasity.com.
Warm regards,
The Daasity Team