Overview
Klaviyo can capture a wide range of custom metric events beyond standard email engagement — Back in Stock subscriptions, Loop Returns activity, Okendo events, Wonderment delivery events, and more — but historically those events weren't flowing into Daasity. We've added a self-serve way for merchants to select which additional Klaviyo metrics they want extracted, with a one-click historical backfill when new metrics are added.
What we changed
On the Klaviyo V2 integration edit page, merchants can now select additional metrics to extract alongside the standard email engagement events. Selected events flow into a new
klaviyo_v2.custom_events
table, with the event_properties
field stored as a raw JSON blob to handle the arbitrary field shapes of custom metrics. When new metrics are added to the integration, a modal prompts the user to load historical data for all of them in a single click.What to expect
Existing event extraction is unaffected — the standard email engagement events continue to flow into
klaviyo_v2.events
as before. To bring in custom events, edit your Klaviyo V2 integration, select the metrics you want, and confirm the backfill prompt. Custom events will populate the klaviyo_v2.custom_events
table, where analysts can parse the JSON event_properties
field downstream based on the specific metric. No action is required if you don't need custom event extraction.