Overview
Shopify is rolling out a platform-wide Markets update that becomes mandatory on April 1, 2026, and the market field on
companyLocations
is being deprecated as part of it. To keep market-level analytics intact for Shopify B2B merchants, we've added a dedicated Markets extraction so the data continues to flow once Shopify removes the field. This release applies to Shopify B2B merchants only.What we changed
Market data is now extracted into two new tables in your warehouse:
shopify_b2b.markets
and shopify_b2b.market_regions
. Analysts can join markets to company locations by country code (shipping_address_country
→ market_regions.country_code
→ markets
). Each market also carries an is_backup_region
flag, which replaces Shopify's deprecated "primary market" concept and gives analysts a defined fallback when a shipping address doesn't match any market region. The extraction uses Shopify's current, non-deprecated API path, and is now enabled by default for all Shopify B2B merchants, including Shopify Plus.What to expect
Two new tables will populate on the next workflow run and be available for use in reporting. Your existing
company_locations
data is unaffected. No action is required — the update rolls out automatically.