improved
Visualization
Stage-specific measures in Shopping Stage explore
Our Shopping Stage explore previously required you to pivot by the Shopping Stage dimension to get useful metrics. This worked for basic use cases, but made it difficult to create measures that show continuation rates from one step to another, and also made it difficult to plot these measures over time.
This update makes it easier to see how your ecommerce funnel is performing over time, like in the visualization below:
The update adds the following measures to the explore:
- Percent Visit -> Purchase
- Percent Visit -> Product View
- Percent Product View -> Add to Cart
- Percent Add to Cart -> Begin Checkout
- Percent Begin Checkout -> Purchase
- Total Sessions w/ Visit
- Total Sessions w/ Product View
- Total Sessions w/ Add to Cart
- Total Sessions w/ Begin Checkout
- Total Sessions w/ Purchase
It also:
- Hides the old "Shopping Stage" dimension, since combining it with the new measures would give confusing results, and
- Hides the old "Total Sessions" measure, since using it without the Shopping Stage dimension would result in inflated and misleading metrics