Overview
Merchants on BigQuery can now access transformed TikTok and Pinterest paid advertising data through the UMS layer.
What we changed
Added BigQuery-compatible UMS transformation scripts for TikTok (spend and vendor performance) and Pinterest paid results. Data is now processed through the standard UMS pipeline — including currency conversion, store association, and daily spend rollups into the cross-channel marketing spend table — for merchants whose warehouses run on BigQuery.
What to expect
TikTok and Pinterest data will now appear in UMS reporting for BigQuery-based merchants. No action is required.